Newish wedding photographer and videographer. Iv been successfully booking 6-7 weddings a year for 2 years now. I am looking to continue this if not book more. Times are tough as everyone’s aware in Ontario, Canada. I work full time and have a wife and daughter. I’ve gotten most of my booking from friends and Facebook wedding groups. Iv tried ads on Facebook and Google and nothing, no bites. Not sure I’m doing it right. Website could be the problem as I did it myself. We don’t have much money to invest and booking more would really help out. We need a second vehicle living in rural Ontario but it will make us almost breaking even, I’d like to not count my business money to the equation as it is risky. But I have been averaging $16,000 but am afraid to assume I will make that if not more in 2024. I am confident in my work, just not on the economy. What Is my best course of action?
Link up with other photographers and videographers that don’t offer one of the other services and be a subcontractor for that. You’ll take a hit on the fee, but they take care of all the marketing and most of the planning/client interaction before the date.
I see you have some reviews on your site, but get a google business profile and work to fill it with good reviews - this really helps with local search leads (eventually).
I think your website is pretty good (though update the thumbnail on that video on the front page - one woman has her eyes closed and that’s kind of sloppy to highlight that frame of the video), but I would say add an about us/me page with a photo of yourself. A big part of hiring someone to film your wedding is if you feel comfortable with the person, so you and your personality are something that should be evident and promoted up front.