I currently run an animal theme page instagram with about 350k followers. The issue is I make roughly £0 from it. So I’m thinking of starting an eco friendly clothing business selling “save the planet” type t shirts. And paying for advertising as well as promoting it on my instagram.

The challenges I’m having is

  1. how to sell internationally
  2. what sort of website to pay for in order to make this happen
  3. where I can get t shirts custom designed (I live in uk)
  4. do I keep inventory of the t shirts or stick to dropshipping
  5. anything else I need to do? I.e. legal documents I need to sign

Would love to hear a roadmap on how I can go about this and some advice in general!

  • Incomitatum@alien.topBEnglish
    1·
    10 months ago

    Do these fast-fashion clothes add to the problem?

    The huge garment pile is growing by about 39,000 tons a year. A mountain of discarded clothes in the Atacama Desert of northern Chile has reached such huge proportions that it can be seen from space.

    There is an Exponential Curve of Effort, and right now you’re about to “build and brand” on Merch alone?

    I wouldn’t do this until your “Save the Planet, Save the Animals” Thesis has matured.

    The margins on Merch, without solid Brand Belief and Messaging are slim.

    So, how much do you need to build a life you don’t want to escape from?

    $40,000 a year? $60K, $100K, $300K?

    You well a shirt for $30, do you get $3?
    If you’re trying to do $40K, that’s 13,333 shirts you need to Market AND Sell.

    Do you or your artist deserve to eat during this time? What other developmental costs are there?

    If this were my dream, I’d stratify Offers along that curve of Effort.

    What do you know about Animal Protection or Conservation?

    What sponsors are you courting for your continued existence?

    What Lead Magnets can you offer to others to build Trust and also give them valuable Conservation Information?

    How are you leading them to initiatives that make a REAL Difference?

    The essence you might be looking for is known as Positioning. And right now you are about to need to Position your Self, not as a Hobbyist, but as a Conservation Expert.

    What have you learned about it so deeply that you’re willing to Teach? That’s been THE best way I’ve found to build Brand Ethos quickly.