I was looking at the brand “Black Rifle Coffee” and noticed that they were very niche specific. It made me wonder if cars and coffee could go together as well? What do you guys think, this is plainly just an idea and trying to get other peoples thoughts. Thanks.
Coffee roasting is an extremely competitive industry. Places like Black Rifle that just re-badge someone else’s mid or low tier beans and sell them to consumers who don’t know better were very popular 5~ years ago and they largely all failed except for a few, notably BR for leaning heavily into subcultures of conspiracists and edgy right-wing marketing. You can still make a buck being a right-wing media grifter selling low quality products like bad coffee, tactical baby gear or fake brain pills but that market is pretty saturated too.
nailed it.
Black Rifle is more appropriately called a T-shirt company. They sell way more 9-Line stickers and T-shirts than coffee. They have a brick and mortar location in Savannah, Ga, maybe other touristy places too, but it’s all T-shirts, stickers, branded stuff with vague “bad ass” imagery. A small rack of coffee beans and a coffee bar.