Hi all, I feel so optimistic and confident in my business for the first time in ages and just wanted to rave about it as it doesn’t happen every day as I’m sure you all know.

I founded a small hobby model kit business in 2020 and since then I’ve been developing products in my spare time and grinding to build an audience and community on social media.

In mid October I did a Meta marketing Udemy course, and set about getting a lead gen ad going on Meta. I made a nice little video advertising a cool modelling and painting guide eBook for free on signup. I then put that in an ad, targeting anyone who had engaged with my pages or visited my website in the last year. I used Meta’s native lead gen campaign, and their integrated form. I then connected that to my Mailchimp via Zapier so that new subscribers to my email list would get their welcome email and free stuff.

I only spent $2 per day over the last month or so, and got 500 new contacts for about $0.15 per lead which isn’t bad. So when black friday came around, I was able to send out some tasty deals to the 1500 people I have on my mailing list, one email on Thursday evening to prime them, and enother on Monday to remind them the sale ended that day.

I did over $1500 in net revenue over the weekend, which is my best ever weekend by a massive margin! This is huge for me as it gives me a little bit of a runway so that I can focus a bit more on new products to release in spring without as much time given to grinding sales.

I’m really pleased with how the ad campaign worked and that it translated into so may sales, something like $900 as tracked by Mailchimp with the rest coming from social media pages and word of mouth.

I really hope I can keep this up, I was given advice to try that I definitely owe that friend a beer!

Have a great week everyone :).