Hey Everyone,
I recently launched my web design agency and decided to kick off with cold calling. I’ve reached out to about 100 businesses, particularly painters in Toronto with basic websites, offering a no upfront cost deal at $25 a month for hosting and maintenance for my first 20 clients. Unfortunately, I haven’t seen much traction. Any suggestions on what I might be doing wrong or if my offer needs tweaking? I only do static sites so basically no e-commerce would that be limiting myself?
@FrenchMajesty has your back.
As a consultant - here’s what we end up coaching most businesses on if their founder is not experienced in sales methodology (CRO level) prior to being a founder:
• There is a difference in real value vs perceived value. Unfortunately, perceived value is what makes the sale, real value is what determines your retention.
• Try to understand “why” your target buyer would choose to give you money instead of keep it themselves. Great way to do this is use tools like spyfu(free) which lets you understand their website traffic of organic vs paid. You can then make value statements.
•example: (going back to majesty’s point) “Saw your website is having lots of paid traffic, but not a lot of organic traffic… Have you noticed that organic traffic is hard? Probably because you have 76 competitors that look similar. Small businesses can’t afford a million dollar IT team - that’s where we’ve helped. As long as it makes sense - would 15 minutes on Thursday at 12 EST work?
There are lots of things to unpack with the post and comments.
TL;DR: find out a customers situation, their possible pain, and the impact you assume you’ll deliver - and weave this into your “pitch”.
PS NEVER connect and pitch, and focus on them not you!