Hey Everyone,

I recently launched my web design agency and decided to kick off with cold calling. I’ve reached out to about 100 businesses, particularly painters in Toronto with basic websites, offering a no upfront cost deal at $25 a month for hosting and maintenance for my first 20 clients. Unfortunately, I haven’t seen much traction. Any suggestions on what I might be doing wrong or if my offer needs tweaking? I only do static sites so basically no e-commerce would that be limiting myself?

  • rrockie0809@alien.topBEnglish
    1·
    10 months ago

    Hey, electrical company owner here. If im being honest, if you call any tradesperson during the day trying to sell them on getting more leads from their website or ranking higher, we are going to hang up on you. We get so many calls that it’s annoying. Emails go to spam and deleted because we don’t know you. LinkedIn, same thing.

    You would have 3 different groups , 1-old timers who just don’t care about the internet and have work contracts to keep busy. 2 - Guys who have created a website themselves to have an internet presence. But we don’t expect work from this. 3 - New guys looking for any way to break into the market.

    You need to get the #3s.

    Selling to #1 and #2 over the phone cold calling is a losing battle.

    However, to give some insight. We are battling increasing pricing and trying to reduce OH.

    Here’s an idea to help get us to talk and trust you. Go down in person, talk to the guys, and bring coffee and donuts. Offer to check out the current website for free. Give ideas. Then, you could go into options for upgrading.

    Until you can get a name for yourself. Why would we trust you to have our website and brand in your hand? If you shut down, do we lose all our stuff? We like to be in control. Which is why we went on our own.

    I’m not trying to shut you down. Just giving you some insights into our side. Try what other guys aren’t doing.