Hey Everyone,

I recently launched my web design agency and decided to kick off with cold calling. I’ve reached out to about 100 businesses, particularly painters in Toronto with basic websites, offering a no upfront cost deal at $25 a month for hosting and maintenance for my first 20 clients. Unfortunately, I haven’t seen much traction. Any suggestions on what I might be doing wrong or if my offer needs tweaking? I only do static sites so basically no e-commerce would that be limiting myself?

  • FrenchMajesty@alien.topBEnglish
    1·
    1 year ago

    People don’t buy plants at Home Depot, they buy beautiful front yards. From your post it sounds like you’re calling people and saying “ I will give you a hammer “ but no one cares about that. No one cares about having a website. All someone cares about is having customers. You should frame your offer in this way:

    • Noticed you are difficult to find online or you don’t stand out online
    • Have you gotten loads of business from being online ? Would you like to have more customers pick you over the 76 other painters in the city when they’re looking? If yes I may have a good solution for you that’s inexpensive. Would you like to hear more?

    Basically you’re digging into the problem to see if they have the pain or the need of wanting more customers, passively. If this isn’t true nothing else you say will matter. Good sales is way more about helping someone see the problem clearly than your offer. If someone truly grasps the problem, you won’t have to hard sell on the solution. They’ll naturally understand. Plants = pretty front yard. Or website = more leads from online.