So 10 years ago, I started this small company. Instead of registering a new name, I simply recycled the name of a previous inactive small company i had registered. I figured the name was generic enough (think ABC Company), I’d save a few bucks, and my market is soooo narrow that the name didn’t seem to really matter that much.
I 'm moving to another state, and have the opportunity to change the company name to reflect our activities. We have global clients (60+ % is export) , we are known in this very,very niche B2B market. I think I can keep the ABC company’s website up for about a year or two,letting previous clients know about the name change (mass email will also be sent).
I’m having real trouble quantifying the potential business loss due to the name change. I understand the loss won’t be that consequential, but if anyone has tips, I’m all ears…
Go for it. Spread it out over at least 4-6 months, longer if needed.
I would recommend hiring a good SEO to make sure you don’t lose too much search volume after the switch. You’ll have a drop, but a good SEO plan will reverse it within a month.
Update your invoice now to have both names. You can put it in either the heading or in the footer.
Send out an email blast to your current customers so they know it’s coming.