Okay I think the 2 things that are really getting to me lately is that
- I have been running 50% off sales and I feel like if I can’t make sales during this time of the year, then I truly am a failure.
- I have a 0%apr credit card that goes back to having interest in January and I still have 6k to pay off (I recently put 6k on it that was not made by my business so really had 12k debt)
I am a very blessed person. I’m a sahm and our family is not balling by any means but we aren’t dependent on my business succeeding for bills or groceries.
Things have been going really well in my life outside of my business but I cannot move past how hopeless I feel because I’ve failed to even make 6k after nearly 9 months of putting in so much time and effort.
I try and dwell on the positive - like how my husband is supportive and how I really like having a project to work on anyway so doing this has kept my mind sharp and I’ve learned so much But i still feel like I’ve encountered SO much bad luck, like spending 2 days trying to take professional looking photos and they looked great on the camera screen but came out blurry in Lightroom - that’s just one example but it’s a LOT of stuff like that. Things that even though I try to have a positive mindset and tell myself - you’ll really only fail if you give up now. Anyway, I know it’s wild because there’s so much competition but in the most consumer driven, spendiest time of the year I still can’t get it right And now my only options are take money I didn’t earn to pay off my bills or transfer my balance to ANOTHER 0%apr credit card with a transfer fee. Either way all I see is the finish line ahead in the distance and knowing that I’m not going to get there. I guess I’m just looking for a sympathetic ear and anything I can do to be more positive! I hate being sad around the holidays!
I don’t really know enough about your particular business to say anything useful but I will drop something about the 50% sale and you not making sales.
Depending on your business and demographic sometimes costing more will boost sales. People either look for deals or they look for quality. Since they don’t typically know good from bad quality they base quality off of price. Back when I did sales we would sell above our competition and just say something along the lines of “you get what you pay for” and it would work. People would assume you were better because you cost more and they’d be happy thinking they have the best product in the market. It all depends on your demographic though.
Totally get that and that is why I was pricing myself higher but I wasn’t getting sales that way either lol. Also I have a 4.9 for reviews. And going against that line of thinking - recently in my due date group a mom posted a “deal” of where those super trendy hand embroidered sweaters were going for like $20 which included free international shipping. Very clearly a scam - but the person had 75 sales in the last couple of weeks that they opened. So something that was very clearly too good to be true still got a lot sales. I thought my items were good quality and main stream while still being a little different enough to set me apart from those selling similar items, but maybe I’m wrong. I would love to get to the bottom of why I suck and I even know some reasons already. The issue is that I need to get over the fact that I suck because it’s really just making me depressed when my life is pretty good.