How do you make first contact? What information do you present on first contact? What basic steps do you view as key check-points to move through in the process? Any relevant advice appreciated!
I’ve been operating a direct to consumer surfboard brand/factory for over ten years and we’re now looking to expand by selling to other retailers up and down the coast. I know our product is unique and valuable, but I have no B2B sales experience and want to make sure we don’t squander first contact with a bad pitch process.
Retailers as well as most other people like to talk about themselves and their business. Be inquisitive about their business. Let them tell you how great they are and agree with them. Tell them you are impressed with their business knowledge and ask them how your product could fit into their business. They will most likely sell themselves on your product for you.