Checkout the ppc podcast. Most of the vids on YouTube are a bit old but decent, and will get you in the right direction. For local service start with google lsa then tap into search ads with location added and possibly a smart campaign for your business profile. Definitely monitor that shit as the numbers can run up. And removed all the bs keywords you don’t want to pay for. Also you’ll need to run campaign for clicks then change it to conversions if it’s a new campaign. Las tip- definitely do not use the help from google. They will just make you spend more money.