I wanted to send out some little cards with surveys so I could do local market research. However, I’m not sure how to do that. Do I just starting pulling addresses from google maps?
What is the most effective way to survey a large number of local addresses (business and residential)?
Best way by far is in-person interviews/meetings. From surveys you usually dont get the real answers you desire (most of the time, it always depends on the goal of the survey). When in-person you can press the other person to give the answers you seek whilst on paper you cant…
The thing with surveys is that the answers you get are very basic and short which provides usually very little insight or arent actionable. And many times when someone answers a question on a survey, they usually had other things to say about it or comment and you cant get those without being in person.
So in all, in-person interviews, do about 50 to 100, and you probably have enough market research.
Thats my 2 cents.