Is being offered 23% of a company an insult as a partner in a start up? I am responsible for building and designing the entire web app, coding the Frontend, backend, and digitizing all requirements for our proof of concept. My partner found me on LinkedIn. Its his idea, he will be running business functions, marketing, client onboarding, and he has a few real clients to do a trial run with. We’ve been working together for two months in a trial period and now we want to write up contract. How do I value myself?! ……This is my first start up !
A non technical founder can bring immense value to a startup. If your partner was Zuck I’m sure you’d be happy to take 5% to build his prototype, because it’s almost guaranteed to be worth a few hundred million in a few years. Think about your equity compensation as a sliding scale, where 50% equity means he’s no more likely than you are to help this company make it big, and 5% equity or less means the other parter is a king maker and you’re just the code monkey.
To Zuck or suck, that is the question…