Hey everyone,
Just want some general opinions about starting a bev company. Im really passionate about drinks and feel like I could have a product that fills a niche or might just be a good beverage in general.
I read previous post about needing capital because of production/distribution/marketing. Most people saying you’ll just fail and waste money.
My plan would be to spend around 50k for formula creation and the first assortment/marketing. Think this is enough? I’d also do local events/festivals with booths and check local stores to see if they’d carry my product.
Typically, slotting cost starts at $100 for entry into one brand name retailer. That’s after you have all startup cost, and can ensure to keep your slot packed.
Realistically, that’s closer to 200k to even start.
At 50k, you are bootstrapping like 5 hour energy.
It can be done, but you’d have to create so much direct to consumer demand that you can even get meetings with distributors to even get them to consider making an order.
They like to start with a small order of 1 million usd at minimum ( at least in my area) and then more the next month.
If you can’t fulfill that or future orders you won’t be doing business with them.
At your budget, you are direct to consumer.
I also, already have home made beverages that would do great in market, however I don’t have 200k to get it going, nor would I attempt a 50k direct to consumer launch.
Not unless it was literally 50k to burn with a lot more money flowing in.