Hello! Not sure if there’s some similar questions like this asked on the forum but i thought id give it a shot because I’d love to her some peoples output on this, I just started a camera and camera equipment rental buisness, Only problem is I have only 12 products so far on my website one for each major departments, Cameras, Lens, Lights, Drone etc… So i already have social media started and made posts about the current equipments i have and some other posts made about hours and what not. My issue is that i know i need to get more equipment here to cater to customers but its taking me longer than expected to gather funds for it as most of you are aware camera equipment and cameras are not so affordable lol but I don’t want my social media to die out i just don’t know what to post… does anyone have any suggestions or tactics they use or used for their small buisness? Thanks
I used to own a small photo business where we rented out studios and equipment. What really helped establish the brand in the community was to provide value and show up for the community. In return they showed up for us. So a lot of our social media content revolved around education and tying it back to the equipment. For example, here is a photo shot with our 35mm Sigma art 2.0 with (these) camera settings. This lens is great for landscapes, street photography, etc. We’d give posing tips, best practices when shooting at high noon. Educational stuff. I also started doing giveaways when people tagged us in the photos they took using our studios. We’d pick our favorite once a month and announce the winner on social media. People really responded to that well. Also talk about the benefit to them. What pain point are you solving? Shooting a wedding today and your camera isn’t turning on? Give us a call (I had that happen a couple times and they came in to rent equipment). Curious to try a new focal length? Try before you buy.