Hey Everyone,
I recently launched my web design agency and decided to kick off with cold calling. I’ve reached out to about 100 businesses, particularly painters in Toronto with basic websites, offering a no upfront cost deal at $25 a month for hosting and maintenance for my first 20 clients. Unfortunately, I haven’t seen much traction. Any suggestions on what I might be doing wrong or if my offer needs tweaking? I only do static sites so basically no e-commerce would that be limiting myself?
As a former 10 year corporate salesperson, now a small business owner, here are my thoughts.
100 emails is a very low sample size, “rookie numbers” as they say. Bump that out reach up. Mailchimp or others can help. Learning sales skills and researching like a salesperson would will help immensely.
I recently launched a website, wanted it to look very professional. Don’t care if others think my website/logo/etc is too fancy, it attracts a premium clientele (I.e. bigger jobs, commercial jobs, etc.) I paid 2k for it with another relatively new design agency.
Here’s an idea. You want to customize your approach to people you’re reaching out to to a degree, but don’t want to spin your wheels on too much work on individual cold leads that often don’t bite on your offering.
Would it be too difficult to build a few fictitious websites with your unique design, branding, etc. for different industries you’re targeting? Build a sick construction website, painting website, etc. and give them a demo link or something to show them what you can make their site look like.
Another idea, target new businesses. You’d have to research how to find them but I bet there’s a public record database for new businesses that will usually need a website, so get in first and not necessarily with people that are booked for months or whatever other objections you’re running into.