Hey Everyone,
I recently launched my web design agency and decided to kick off with cold calling. I’ve reached out to about 100 businesses, particularly painters in Toronto with basic websites, offering a no upfront cost deal at $25 a month for hosting and maintenance for my first 20 clients. Unfortunately, I haven’t seen much traction. Any suggestions on what I might be doing wrong or if my offer needs tweaking? I only do static sites so basically no e-commerce would that be limiting myself?
I mean, you reached out to 100 prospects, and no one bought. I hate to break it to you, but that means no, your proposition does not appear to be worth it to your target market. You now have a few choices: find a different target market, tweak the proposition to see if you can find something that appeals better to your original target market, or give up on this idea altogether. I’m not sure your concept of targeting painters is sound. Good painters can get all the work they can handle through word of mouth. Bad ones can still get enough work from the phone number on the side of their truck. None of them take need a great website all that much.
Just another observation for you to consider: why target only static simple sites? Anyone can do one of these themselves through a number of services. It’s businesses that need more complex, dynamic sites that are willing to pay for a web developer. If you don’t have the skills to offer more robust sites, then frankly, you don’t have enough value to offer anyone.