Hey Everyone,
I recently launched my web design agency and decided to kick off with cold calling. I’ve reached out to about 100 businesses, particularly painters in Toronto with basic websites, offering a no upfront cost deal at $25 a month for hosting and maintenance for my first 20 clients. Unfortunately, I haven’t seen much traction. Any suggestions on what I might be doing wrong or if my offer needs tweaking? I only do static sites so basically no e-commerce would that be limiting myself?
The low price makes it sound like you’re an amateur playing at it not a real professional.
The “Act now!” schtick always comes across as BS used car salesman pressure tactics.
Your market is wildly oversaturated and nothing you’ve stated here would make you stand out in a good way.
Monthly recurring fees are awful and everyone hates them. It’s also not a standard way of charging for the industry so it again makes it sound like you don’t know what you’re doing.
You’re focusing on people in an industry where having a “good” (whatever that means) website is not a competitive advantage, and specifically people who’ve shown they don’t care about their website.
I’m not seeing any value proposition for your prospective clients. If their website is “better” how will that make them more money? Do you have any data or numbers or way for them to calculate an RoI that would offset the inconvenience and risk of switching vendors to a brand new single person company with no track record?
It basically seems like you’re trying to solve a problem your prospective customers don’t care about in a way that makes you seem unreliable and offers them no concrete reason to want what you’re selling.