If you stay local, much less intensity. But still not for the faint of heart (if you care about your business and clients). My nationwide presence means I could be entertaining leads from California to New York at potentially all hours of the day. The intensity also varies cyclically, so there might be some weeks where not much is happening, then times like now (in Fall) where there is always something needing to be done. I also just released a new AI feature which clients are begging for, but it’s almost entirely bespoke, so there is a lot of back and forth of specialized knowledge (stored in my head). I’d say if you are focused (I have adhd so it’s a struggle), you can get away with working just a few hours each day. But when it comes to responding to leads, clients or answering phone calls, I focus on the fastest possible response. Working on a VA next, but honestly my biggest issue is not too much work / time but rather lack of focus.