Been in the photo booth industry for nearly 10 years and generate $400k annually (set to do over half a mil by 2024) in the wedding and events space. I don’t feel like I am the expert by any means in business or entrepreneurship, but I’ve built a couple successful companies on a small scale, and have an MBA, so maybe I can contribute to your success. AMA!
SEO. For different industries and phases of business, ads are essential. But I found them to be less effective for us and our preferred clientele. It’s usually not an easy/quick decision, and most planning for our clients starts 1-2 years in advance, so all the ads do is help put us in front of them as a reminder, but we’ve established our brand to do that, so no ads needed. Exclusivity has worked wonders for us.