Been in the photo booth industry for nearly 10 years and generate $400k annually (set to do over half a mil by 2024) in the wedding and events space. I don’t feel like I am the expert by any means in business or entrepreneurship, but I’ve built a couple successful companies on a small scale, and have an MBA, so maybe I can contribute to your success. AMA!
Google, purely organic. Then referrals (including repeat bookings, venues, agencies, and planners). Then social media (organic) through Instagram.
Go to market strategy is to produce quality content, build a reputable brand, and dominate search. I don’t know how conventional it is for an average business, but it works for my business. I wanted to create something that felt exclusive, and leverage our experience from each event to further brand relationships and establish ourselves as a legit player.
What is producing quality content mean specific if you don’t mind me asking? It means different things for different folks
If your target customers want to consume it, want to share it with their friends, want to experience it, and have a bit of FOMO looking at it, then that’s quality content.