Been in the photo booth industry for nearly 10 years and generate $400k annually (set to do over half a mil by 2024) in the wedding and events space. I don’t feel like I am the expert by any means in business or entrepreneurship, but I’ve built a couple successful companies on a small scale, and have an MBA, so maybe I can contribute to your success. AMA!
What % of the business has been referrals over the past 5 years?
It’s hard to say exactly, because not everyone who refers tells us they referred (or that they have been referred), and we’ve switched CRMs over that time. But running the numbers I’m showing about 8% repeat/referrals (though I feel like it’s probably closer to 12-15%).