I own a small mobile detailing business that has grown considerably these past few years with no advertising besides my website, Instagram, and trailer with my logo. My target customers are high-income people who are too busy to drop their car off to get detailed. I offer monthly detailing to a few of these people already but want to expand it.
There are two neighborhoods I have in mind that I have done work in before that I think would have my target clients. $1.5M+ houses with multiple nice cars each. How would I go about trying to get more customers in only these specific neighborhoods? No door-knocking. I don’t necessarily want to sell myself to them but more get my name out to them so they know that this type of service is offered in their neighborhood already. Customers tell me what a good idea it is to have me keep their car cleaned every month and didn’t know a service like that existed before me.
What would be the most effective way to get my name to these people only? I have already asked for referrals from my current customers.
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