During COVID, I started a greeting card business.

Initially, my plan was to automate sending cards to loved ones who are incarcerated or in nursing homes so they don’t feel left out or forgotten.

I purchased greeting cards from other vendors and have them in inventory.

Over the course of business, I designed my own pop-up greeting card for my college and was successful at getting it licensed. I’ve had some interest from other schools but it hasn’t panned out yet.

However, many people have been interested in getting cards made for their kids high school graduations as invitations. This isn’t a bad idea… accept, I can market directly with the schools because most have a vendor agreement.

Any suggestions on how to market to high school parents?

  • Immediate-Falcon-162@alien.topBEnglish
    1·
    1 year ago

    What about a banner or an ad in this year’s year book? Another idea can be handing out flyers at high school events such as basketball and football games.

  • WiFiProfitingDOTcom@alien.topBEnglish
    1·
    1 year ago

    I may be the odd one out but I think focusing on other areas other than schools would be more ideal since there’s less red tape. I would focus on the standard holidays such as Christmas, Valentines Day, Birthdays, ETC.

    I don’t see why I would need cards for anything school related (when I was in uni) but if you had a way where I could send a loved one a really nice Christmas card without leaving my house during a snowy day that’s very enticing. You could then work with local complimentary businesses such as flower shops, treats (chocolate, fruit baskets, etc) and have the option where at checkout they can add a small gift to it as well. Now you could make a bit more off of each order as you skim a bit off the top for the add on item.

    If you reallyyy wanted to market to high school parents I would attend local networking events (Eventbrite). Most people there will have kids and don’t mind being pitched. But parents are everywhere so it isn’t like you would have to go to an industry focused event. Lastly, possibly partnering with an event planner or banquet hall and asking them to forward any leads to do with graduations for a kickback.

    I hope something mentioned sparks an interest. Few other ideas on this video

    • Less_Monk112@alien.topOPBEnglish
      1·
      1 year ago

      Thank you. I completely understand. I didn’t buy graduation announcements when I was graduating from high school but apparently it’s a thing.

      I didn’t it for college though.

      I have all types of cards and working on my interface where you can send a card from the comfort of your own home.