FINALLY! <3
I know for most of you, it is quite normal and something okay, and even for me as well, I have a bigger goal with this SaaS product as well.
I have been building SubtitleO since June, and it took a very long time for me because of some initial issues with the developers, new things in the market, etc. But I sorted that out by building a very strong team with people I can trust and who can go a long way with me.
Getting the first 5 customers is a really great validation that tells me that I am on the right track with this project.
I was nervous because we started getting 1000+ free users signed up to our platform but the conversion rate was low.
The reason that I have found is:
not having a clear idea of what they are getting in the paid plan, not having added bonuses of features in the pro plan
And we are working on it with a super keen interest now. Hopefully, we are going to see a good amount of conversion rate because all the feedback that we have got till now is not just good, but it is GREAT!
The things that we have done till now with SubtitleO for marketing:
SEO blogs
Email marketing to the free users
Listings on AI websites
Creating shorts for social media
Linkedin outreach
Google Ads
Facebook Ads (turned off because of super high CPC)
We will need to focus more on content marketing and social media content as our target audience is waiting for us there.
Did I miss anything? Please ask me in the comments, and I will be happy to talk about it. Have suggestions? Please have a talk.
This is interesting. While I am in a completely different sector, I get probably 10-20 new sign ups on Sipharmony.com a week. “Conversion” happens when they add a card, choose or port a number, and start using the system.
But out of those signup numbers, maybe 5% do anything. I am currently putting together a survey campaign to see what’s up!
Your niche is very targetted and hard to find people. But i guess it would be very less competitive as well.
Business phones (VoIP)… for businesses is no small niche. My competitors are multi-billion dollar companies. The only true competitor I see is voip.ms. The others are just bloatware.
How many of those sign-ups are scammers looking to “leverage” your $0 PAYG offering
So far, none. Pushing 500 sign ups now. All legit. Going after the voipms market ;)
You don’t happen to be looking for an L1 do you? 😁
Haha. Man. I am still doing all this myself. Good thing I am a Sr Software Engineer lmao. One day… The struggle is real when you try to do it without outside investors. I did approach a couple a few years back. Apparently sweat equity isn’t a thing. 😂