I own a specialty hair salon and we provide unique services. I have some new stylists that need help filling in their books and I’m hoping to invest in some marketing for the first time. Can anyone help advise me on the best way to invest in my business to get more foot traffic?

I work behind the chair full time and provide lots of training to my staff so I don’t have a ton of free time to invest, but have been working hard on social media and pushing for yelp and google reviews. I’ve been teaching myself a bit about SEO, but am not a pro. We also do a lot of community events that thankfully have kept us afloat in our 2 years of being in business.

I have worked somewhere in the past that paid for yelp advertising and when they cancelled the premium account yelp started removing all of our good reviews and harassing us. I was going to pay for google advertising but was afraid after that last experience and would love feedback on how to invest.

Here’s my site if you’d like to know more about what we do: www.blacksheepsalonLBC.com

Thank you!

  • Bob-Roman@alien.topBEnglish
    1·
    1 year ago

    You haven’t mentioned anything about your physical location.

    For example, there are no directions of how to get to your store on your company’s website or pictures of store front.

    Are you located in shopping mall, strip center, or free standing building?

    Do you have street sign and attractive store front? Are there adequate numbers of vehicle parking spaces to accommodate more customers?

    You mention a lot about spending on social media. However, you are first and foremost a location-based business (destination).

    Part of generating door swings is having a convenient location and attractive store front.

    Another aspect is repeat business such as having a customer loyalty program to reward frequent visitors.

    Another way to generate more business is mobile operation. Provide salon services to folks that are home-bound such as the elderly, disabled, etc.