I’m a dog trainer based in Australia, so prices in AUD. I come with many years experience and multiple qualifications, and I am always advancing my knowledge with further education.
I’m also broke af, dont come from a well of background, and neither does my husband. Cost of living is rising, we rent, fuel prices are nuts, so I’m obviously trying to price so that I can pay myself a living wage on limited resources.
Anyway I posted an ad on Facebook tonight and the first feedback I got was negative about the price. $45/hour dog walking, or 4 for $140. Is this an unreasonable price?
Im sure its high-end pricing but i believe i offer a very high quality service. I am registered, insured, and have to maintain my car as well. It is a family car so I’m not able to claim it 100% for the business, so I have to maintain it out of what I pay myself. The cost also includes treats, waste disposal, and travel to/from (as well as if I travelled to collect a few dogs to walk together).
I I’m being a complete knob I appreciate honest constructive feedback, but please be nice. I have very limited business education and access to guidance.
Ma’am. I own 6 doggy daycare locations doing $80k - $1.8M in sales each, and I own a dog walking business that does over 1000 walks per day. I’m also one of the more expensive options in my region as I pay my staff higher than any of my competitors. Additionally, I live in one of the most expensive areas of the United States, and let me tell you,
My jaw dropped when I saw your price.
EDIT: But then I noticed something. You said $45/hr when, at least in the US, most dog walking services are listed by the half hour. If you said $22.50/30 min walk instead of “$45/hour”, you would be able to sell a lot more. I charge $25USD/30 min
What’s the margins on a business like that?