I’m a dog trainer based in Australia, so prices in AUD. I come with many years experience and multiple qualifications, and I am always advancing my knowledge with further education.
I’m also broke af, dont come from a well of background, and neither does my husband. Cost of living is rising, we rent, fuel prices are nuts, so I’m obviously trying to price so that I can pay myself a living wage on limited resources.
Anyway I posted an ad on Facebook tonight and the first feedback I got was negative about the price. $45/hour dog walking, or 4 for $140. Is this an unreasonable price?
Im sure its high-end pricing but i believe i offer a very high quality service. I am registered, insured, and have to maintain my car as well. It is a family car so I’m not able to claim it 100% for the business, so I have to maintain it out of what I pay myself. The cost also includes treats, waste disposal, and travel to/from (as well as if I travelled to collect a few dogs to walk together).
I I’m being a complete knob I appreciate honest constructive feedback, but please be nice. I have very limited business education and access to guidance.
Hey OP
Take it from someone who nearly gave up. Price your service to cover costs and to provide you a living and don’t budge.
You will always get negative people. It’s easy to but you should avoid reacting to one or two people saying they can’t afford your prices. That’s OK, they aren’t your target market.
Make sure you market to people in your demographic. I’m going to guess middle to upper middle class people.
If someone wants to open a budget training4u style service then let them.
I priced too cheap and felt like I was working for nothing. I hiked my prices 6% and nobody batted an eyelid, while I’m not huge I’m turning over about. 1500aud a day (I’m in the UK so roughly). I feel like I’m on a runaway train now but the first year was making mistakes and learning how to market.
You got this