I’m a dog trainer based in Australia, so prices in AUD. I come with many years experience and multiple qualifications, and I am always advancing my knowledge with further education.
I’m also broke af, dont come from a well of background, and neither does my husband. Cost of living is rising, we rent, fuel prices are nuts, so I’m obviously trying to price so that I can pay myself a living wage on limited resources.
Anyway I posted an ad on Facebook tonight and the first feedback I got was negative about the price. $45/hour dog walking, or 4 for $140. Is this an unreasonable price?
Im sure its high-end pricing but i believe i offer a very high quality service. I am registered, insured, and have to maintain my car as well. It is a family car so I’m not able to claim it 100% for the business, so I have to maintain it out of what I pay myself. The cost also includes treats, waste disposal, and travel to/from (as well as if I travelled to collect a few dogs to walk together).
I I’m being a complete knob I appreciate honest constructive feedback, but please be nice. I have very limited business education and access to guidance.
You could always try to find some form of “bonus”, like the first hour has a -20% discount for new customers, or for every 9 hours you get one free. I don’t know how aussie dollars translate, but if you feel like it’s a reasonable price, especially if it includes driving, insurance, proper taxation etc, I think it’s fair. Here dogs are often walked by schoolchildren (for free or cheap), but it has some risks, is dangerous if they’re a single kid for 3-4 big dogs, and of course is outside of any taxation or insurance.
I would heavily lean on the “premium” aspect of your qualifications. See how can you include your knowledge in training and qualifications (certifications?) into it. Also maybe make sure it’s clear that you include travel etc. Show it’s more than a walk. Don’t lower your pricing unless you’re offering worse service. (like having travel costs be paid separately, or whatever)