I’m extremely confused, I have been building out our consumer based app for 2.5 years now. I have been talking to our users and building features based on their feedback non-stop.
But here’s the crazy part, all the issues our users bring up could easily apply to our direct competitors, yet they are doing great despite serving a similar audience.
Why is it that our users leave because we don’t have x, y, and z. Yet our competitors also don’t have x, y, and z yet thrive despite serving a similar market?
Features do not always equate to Feelings.
It’s marketing that turns rubes into Customers, by teaching them your Customers. It’s also how you retain them.
That unfathomable mix of Language and Feeling.
Most “Entrepreneurs” have a 'if I build IT, THEY will come" with no real thought as to what IT is (in essence) or who THEY are (at their core). They put all Marketing last, and wonder how they “hurt themselves in their confusion”.
They might forget what you’ve said, but they never forget how you make them Feel.
So, does it feel GOOD to use your product? How are you making it an Experience that actually fosters the values you’re pushing?
I really wouldn’t even LOOK at your Competitors (YOU are your own Competition right now), until you master your own Marketing Metrics. You can never know “theirs”; and your Customers aren’t paying you JUST for features.