My sister in law opened a brick and mortar retail business a few months ago, specializing in bedding and linens. She doesn’t have any business experience, let alone a high school diploma. To put it simply, she has no idea what she is doing, and her business isn’t doing very well.

Are there any books I can recommend to her to help her educate herself past her current strategy of “if you build it they will come”. Her business isn’t even in a good location in the city, as it only has summer traffic.

Thanks in advance 🙏

  • mtngrown24@alien.topBEnglish
    1·
    10 months ago

    I’ll throw in a few ideas.

    First, her competitive advantage has to be the service and care she provides to her clients. The ability to find the perfect sheets for each person all the while they have fun shopping. This kind of service provides the ultimate marketing: word of mouth.

    Second she should do whatever it takes to get her google reviews up. This builds a lot of trust.

    I hate to say it but I doubt there are any books that can really teach someone how to have an entrepreneurial mindset. You just have to have conviction and be hungry.

    Once business takes off there are more academic things to look at that can help organize the books and streamline processes etc.