My sister in law opened a brick and mortar retail business a few months ago, specializing in bedding and linens. She doesn’t have any business experience, let alone a high school diploma. To put it simply, she has no idea what she is doing, and her business isn’t doing very well.
Are there any books I can recommend to her to help her educate herself past her current strategy of “if you build it they will come”. Her business isn’t even in a good location in the city, as it only has summer traffic.
Thanks in advance 🙏
When the concrete dries, so to speak, correcting mistakes gets real expensive real fast.
“….business isn’t even in a good location….”
“….only has summer traffic.”
“….her business isn’t doing very well.”
A book isn’t going to help. She needs to engage a retail consultant and get that person “on-site” to determine if there are any practical ways to improve upon the poor location.
Otherwise, she may have no alternative but to bite bullet on lease and find a suitable location for the store.