My sister in law opened a brick and mortar retail business a few months ago, specializing in bedding and linens. She doesn’t have any business experience, let alone a high school diploma. To put it simply, she has no idea what she is doing, and her business isn’t doing very well.

Are there any books I can recommend to her to help her educate herself past her current strategy of “if you build it they will come”. Her business isn’t even in a good location in the city, as it only has summer traffic.

Thanks in advance 🙏

  • awokemango@alien.topBEnglish
    1·
    1 year ago

    For books she can try: Business Management 101, Intro to Marketing, Managerial Accounting 1 and 2, micro and macro economics, global business perspectives, business information systems, business math, and psychology 101.

    This should be a good start. In the meantime she needs to market the heck out of business.