I am a dentist. I felt strongly that half my staff was against me (4 of 7 employees). So I fired them. I inherited them when I bought my business a few years ago. I am very ethical but I do care about gross revenue (as any owner should). They never fully embraced caring about revenue production or understanding that bonus pay is tied to profitability. Nonetheless, I feel it is a failing on my part as a leader that they as a group were not on my team. What can I do as a small business owner to display better leadership and engender better office morale. I should mention that I pay above market wages, have better benefits than market competitors, work with my employees to satisfy the number of hours they need and I run a schedule that is very predictable 8-5 with a lunch and we do not deviate. Further, we take great care of our patients and the staff never has to worry about patient satisfaction or quality of care. Thank you for your input.
I think that you’re the problem, what do you mean with revenue production as a dentist? You want to push in most cases unnecessary options for clients just to squeeze more money out of them?
As well as firing clinic staff who didn’t want to be forced to be cold-calling revenue-grubbing sales agents as well as their real jobs, while their new boss keeps calling themselves ‘excellent’ and ‘ethical’ and ‘high-paying’.