My dad has a franchise of 5 months that is already starting to fail. He has 250k+ put into it, and thats with a shared business partner (500k+ total.) It is located in a great plaza of food and grocery, BUT there is another boba shop 2 minutes from it. I dont know why they chose to build one so close to it. By the end of the second month things started to go downhill and getting worse and worse, only making average of $100-170 dollars a day with $135 dollars needed to pay workers hours for that day. Is there really any way to save this business? Sell the business? Bankrupcy? Any advice helpful
What marketing are they doing? What special offers do they have? Is there a loyalty program? Do they have Club Boba with different levels to get loyal customers they can text and email?
We did 3 BOGO’s, text message loyalty club, and a loyalty punch card but its not getting anywhere as we would like it to please any advice to improve from that