I can’t help myself to think that nowadays, products UX/UI level is so high, that even for B2B products, people have expectations.
I would certainly not use a product that looks and feels crappy even if it solves my needs.
I could possibly don’t see how it solves my needs if it does it in a crappy way too.
What are your thoughts?
This depends a lot on your target audience and your product. A technical audience may see behind UI and understand the technical innovation you have made. For a non-technical audience, you can develop the most complex system and they don’t care about it at all if it’s not pretty. If you only have a command-line interface, for them it’s like you haven’t done any work at all.
Also, for many products the UX is the innovation. Because they do things that you could also do with other tools, like Excel, but with your product it’s easier to do. In those cases, the UI is very important.
This is a good comment.
Totally agree, different UI usually also means different product. Moreover some products are a just “a skin” around some already existen product. For example, there is a git command line application and there are many-many applications that uses it, solves the same problem, but provides graphical interface