• So, first off, how much would it cost to build an OF-like platform? I know that basic cookie cutter video hosting websites go for 20 to 50k USD. Now triple that for extra gimmicks, lets say then 60k to 150k.

Unless I’m widely wrong about how much it costs to build a personal platform like this, why are all of these rich celebrities joining OnlyFans and accepting the 20% cut taken from them?

My hypothesis:

  1. They for some reason actually want to be associated with OF as a marketing trick.
  2. They want to be associated with OF due to a political agenda. What would that agenda be?
  3. They expect to attract more subscribers from OF than on their own, due to people already having OF accounts to begin with, which streamlines subscription.
  4. There is enough internal traffic on OF so that the platform itself can serve as an advertisement vehicle. OnlyFans has an estimated 1.25 million daily active users. I would imagine this is nothing to most of these celebrities, though, which already have comparable or higher followings elsewhere.
  5. I’m wrong about costs.

Disclaimer: I don’t use OnlyFans, and I’m only vaguely aware of how it works, so there is that.

  • AnshulYadav@alien.topBEnglish
    1·
    1 year ago

    I think it is “5.”

    As you haven’t consider the biggest cost involved in creating OF-like platform with 1.25 million DAU. It is, without a shadow of doubt, the marketing cost.

    That line item in the cost sheet is the trickiest to quantify.

    Because there is a first mover advantage involved. If you can identify a valid niche, it costs very little. People just come to you because there is no where else to go. Like starting a forest fire in summers.

    But if you are the second app that is trying to be the new OF, or the 10,000th marketing agency trying get clients, your cost will hell lot more.

    • Redvolition@alien.topOPBEnglish
      1·
      1 year ago

      Thing is, they wouldn’t be trying to be a new OF in this case, they would just be launching their own content through their custom platform, not hosting other people’s content like OF does. There is some intersection between these businesses, but they are not in direct competition, in my view.