Hey fellow entrepreneurs,I’ve been grappling with a major roadblock in my journey to becoming an online coach, and I’d greatly appreciate your insights and advice. Here’s the deal:

I’ve known for many years that my purpose in this life is to help others. It’s the number one thing that fulfills me in life, and I would love to make a career out of it so that I can spend most of my time doing just that.

However, I’ve been procrastinating on it for a while, because of the personal branding side of it. For several reasons:

1. Simply put: I don’t like social media. I only use it for inspiration, but I keep all of my accounts private and don’t like spending a lot of time on it. I’m quite a private person, and the thought of becoming a recognizable figure online doesn’t sit well with me. I love my anonymity and couldn’t imagine anything worse than to become “famous” or have a huge amount of people follow me and my life. But I understand that visibility is essential for a coaching business. How can I balance this need for privacy with the necessity of having an online presence?
2. My mind & life can be a bit of a whirlwind (thanks to my raging ADHD), and the idea of consistently posting content online is daunting. I’m worried that I won’t be able to keep up with the demands of content creation. Do any of you have strategies for managing the chaos and maintaining a regular online presence? And how important is it to post consistently?
3. I’m concerned that, if my face is the brand, I’d basically have to remain the face of it forever and wouldn’t be able to delegate it like I could with “faceless” businesses. Is there a way to create a successful coaching business without it being so closely tied to my personal brand

Any advice on how to tackle these concerns and navigate the path to becoming a successful online coach would be immensely appreciated!