My partner has a small candle brand.

We’ve done a few offline events (markets) and they do really well. We’ve also got them stocked in a local candle shop that sells high-end and local brands. And we’ve been getting the odd sale there too.

Aside from approaching more offline stores, how do we start to properly grow?

We’re in a country where people don’t buy from websites, they buy from your Amazon store (well, the local Amazon equivalent). And the rules behind the SEO and algorithm are shady. Basically pay them money and you’ll rank high…

We create content on social media, but it’s just not getting any traction.

Any advice or ideas welcome.

  • WanMilBus@alien.topBEnglish
    1·
    11 months ago

    We are entering very candle-friendly season. Halloween (might be a bit too late to start marketing on this one), Christmas, New Years, Valentine’s Day soon too.
    So, any thematical campaigns maybe?

  • navel-encounters@alien.topBEnglish
    1·
    11 months ago

    I have a gift shop that we promote local products. The local artisans use our space on consignment for 60 days. We take a percentage of the sales. So you may want to try something like that.

    • DiscoMonkeyz@alien.topOPBEnglish
      1·
      11 months ago

      Yeah I’ll try and find something similar. The shop we currently work with we have a 65/35 split with them which I understand is about normal?