Hey everybody, I’m M21 and I just launched my new product about 3 days ago with the expectation that I’m just on time with Christmas coming up. I had about 200pcs of stock, but once I turned on Facebook Ads, the sales went crazy and I’m selling about 40/day…
On one side I’m extremely excited, on the other, what do I do when I sell out? Since I’m private labeling, restock will take about month and a half. I’m afraid that if I stop the ads, I won’t be able to start running after new years again. Is this a big deal? I’m totally fine with missing on profits throughout Christmas, however, I really believe in this product and I’m not sure if it will have the same momentum if I stop the campaign right now.
Should I sell out? Or should I lower the ad budget so much that I get just a couple of sales/day until I restock? And also, how big of a impact do Christmas have on sales at this time? I’m sure about beginning of December, has it already gone crazy now? What amount should I expect after new years in comparison to now? I think I just need reassurance. Thank you so much.
I can put you in touch with a sourcing agent who can get product to you in as little as 3 days - even if it’s currently in China.
Let me know if you’d like to talk - he started the sourcing business because he ran into this problem himself. Was selling through shopify, blew threw inventory, and had to re-stock quickly. Over the years he learned how to make it happen.
Don’t do pre-orders! Not only are they against the terms of some credit card processors, if your stock doesn’t arrive in a timely manner you’re going to get HAMMERED with chargebacks. This will cause you to lose the ability to process, and you’ll also lose your advertising accounts.
Pre-orders without inventory in hand around this time of year is a VERY bad idea.