Hey everybody, I’m M21 and I just launched my new product about 3 days ago with the expectation that I’m just on time with Christmas coming up. I had about 200pcs of stock, but once I turned on Facebook Ads, the sales went crazy and I’m selling about 40/day…
On one side I’m extremely excited, on the other, what do I do when I sell out? Since I’m private labeling, restock will take about month and a half. I’m afraid that if I stop the ads, I won’t be able to start running after new years again. Is this a big deal? I’m totally fine with missing on profits throughout Christmas, however, I really believe in this product and I’m not sure if it will have the same momentum if I stop the campaign right now.
Should I sell out? Or should I lower the ad budget so much that I get just a couple of sales/day until I restock? And also, how big of a impact do Christmas have on sales at this time? I’m sure about beginning of December, has it already gone crazy now? What amount should I expect after new years in comparison to now? I think I just need reassurance. Thank you so much.
Why not up the stock? Makes no sense, you are selling like hot cakes and you want to pull the brakes? What’s stopping you from getting more stock?
He literally said restock would take a month and a half… its private label, he has to wait on the manufacturer.