I’m creating a web/app startup. We are at least several months away from a launch, even from alpha testing. Some people (private, mostly probably not big money) have reached out to me interested in investing. I’m thinking about using a crowdfunding platform.

I’d like to know:

1. What’s people’s general take on crowdfunding platforms, which are recommended, etc.
2. How secretive should we be at this stage? We are in the process of building our pitch deck, which will have actual screens from our designer for the future app. I’ve been hesitant about being too explicit (outside of friends and family) about the specific novelty of our product, but maybe it’s best if I lay it all on the table in the crowdfunding platform and just be explicit as possible, including releasing the screens?
3. We are not yet incorporated yet, but we’d like to in a month or so. Is there any sense in doing crowdfunding that goes to a private bank account before incorporation, or should we just wait until we incorporate?

Thanks!