Hey everyone in the entrepreneurial community! I’m a co-founder of an agency that specializes in social media operations, and we’ve increasingly integrated AI into our workflow. My colleagues use a mix of AI subscriptions like GPT, PromptPerfect, surferseo, and everything in between.Almost everyone on our team is now using AI tools for various tasks.
However, during recent client meetings, especially with some of our Fortune 500 clients in the FMCG sector, I noticed a diverse range of attitudes towards AI usage. These companies often have internal regulations that limit direct use of AI tools by their employees, which in turn affects how we handle their accounts.
Despite these restrictions, AI tools like ChatGPT and Midjourney have significantly boosted our efficiency, especially vital for a startup team like ours with limited human resources. These tools are becoming more powerful and increasingly influence our work approach. But, to be honest, using AI still has its barriers. We’ve also started using auxiliary tools like PromptPerfect, especially for crafting effective prompts, to fully leverage the potential of these large AI models. So there are two aspects of using AI tools, one is AI models, one is to use AI powered assistant tools.
This shift in how we work with AI has led me to ponder a few questions:
1.)How are you integrating AI capabilities into your social media operations?
2.)For those who have embraced AI tools, how is your team advancing their application at the
organizational level?
3.)When facing clients’ distrust in AI-managed processes, how do you address and mitigate these
concerns? Do you think it makes sense not to tell client about how we use AI?
I’m curious to hear from this community. Are you adopting these AI tools, and how are they impacting your business? How do you handle skepticism about AI from users or clients? Let’s discuss the practical application of AI in our entrepreneurial efforts and how it’s shaping our strategies.
Your Fortune 500 clients have legal departments. That’s likely where the hesitancy comes from.
There is a lot of legal uncertainty about AI and AI generated content. The simple fact that AI generated images and text have zero copyright protections, for example, could put clients off.
The WGA and SAG-AFTRA strikes were all over the news for months, and AI was front and center. Businesses see that and understandably have concerns.
This is it. Also, large companies don’t allow their employees to use ChatGPT and similar due to potential leaks of proprietary data. They’re conservative with the tech because they have a lot more to lose than a small company leaking their social media ad spend.
ChatGPT showing other users’ chats a few months ago didn’t help with this.
Other than IP (and everyone using the same AI programs spitting out the same marketing copy), I would also be concerned over governance and biases. Companies barely have a grasp over data governance and biases in less sophisticated models, so we can’t expect better from people using AI.
Sometimes just putting a system in place to step through whatever concerns your clients have can help advance the conversation along in your favor.