I posted in r/entrepreneur but didn’t get any notice. Hoping someone here can give me some advice.

So I’ve to created an MVP product in my industry as a learning experience - a trial in everything I know nothing about. Marketing, ads, sales, etc.

I know my industry very well but I’ve not had to wear many hats, so to speak. I’d love to get some advice m

What should I be doing to get this product noticed?

A few considerations:

  • My industry is low margin so I don’t want to throw a ton of money at it as it will likely be slow return. I’m thinking maybe $2000 and seeing what that returns. I chose this sum as its a trial project and learning experience. However, I can increase if value is shown.

  • My industry is dominated by amazon so listing the product there is enough for this trial (and my focus for kickstarting this project). Potential for other lower return areas in the future but would take some man hours to get going.

  • The product is on its own; just like a fresh company would be doing. It’s the first product to hit the shelves.

Where am I now?

  • The product is created, shipped, and ready to list.
  • Profit is low at around $3.20/unit
  • Category sales are low. I’ll be happy with 50-100 units a month, though research shows could be up to 250 units by similar competitors.

So what do I do now?

  • I’m talking to a marketing person. I expect $1000 cost but I don’t really know what to expect from that.

  • I’m researching ads. Using industry rates, I hear $300 a month (separate budget to 2k mentioned above) is good for new product and to increase once key words are determined. I expect 3 months then adjust budget according to results.

What else can I do? I have about $1000 budget room left for this learning experience.

I’m keen to get insights 🙏 Thanks!

  • JicamaPossible8174@alien.topB
    link
    fedilink
    English
    arrow-up
    1
    ·
    10 months ago

    I wouldn’t bring on a marketing person for $1000, a waste of money when you can use the internet + ChatGPT to learn basic marketing and put the money towards SEO and other promotions for your product. Amazon is a very saturated game, think about your products customer niches(children, people with adhd, etc) and build marketing materials around those niches - look at other products selling to the same verticals for inspiration

    • Thim135@alien.topOPB
      link
      fedilink
      English
      arrow-up
      1
      ·
      10 months ago

      I understand but I simply don’t have the time sadly. I’m happy to spend this budget and lose the money if it gives me a good insight into the while process.