I’m running out of ideas for social media and blog posts. It feels like there’s only so much I can write about.
Where do you typically draw inspiration from? Competitors? Certain social media accounts? Content marketing blogs?
Any help would be appreciated!
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Creativity recharge: I often find fresh content ideas by exploring diverse industries, engaging with my audience’s questions, and staying tuned into trending topics on social media. You can check out this guide as well: https://www.bombaysoftwares.com/blog/the-role-of-content-marketing-in-digital-campaigns
My clients and sales calls, and my own experiences and struggles.
The easiest thing to do for content is to think about what questions your clients are asking, or what they need to believe, and then answer them.
ChatGPT (if used well) is also a goldmine for content ideas.
Another gold mine and very powerful tool is Answerthepublic.com you can just type in your business type and you will see questions people are asking about your business or service and use that as content.
Spot on a out ChatGPT! I am a business owner and business coach and I use Bing Chat literally everyday with clients.
The key is good prompting. The ideal situation would be to include a customer profile or at least some key words in the prompt, plus the tone you want to use, the length you want, and the platform you are using and you’ll get great results. Always remember to take the output from AI and put it in your brand voice, don’t just cut and paste.
I have an outstanding ChatGPT playbook for marketing, shoot a DM and I would be glad to share it if you are interested.
I like to set general monthly themes depending on what’s relevant to my audience. Then it helps to have a weekly “trend report” to see what topics your audience is currently talking about and figure out how you can insert yourself/your brands into those conversations. I also draw some great insights from marketingideas.com and I find it really resourceful.
I usually dig into questions and feedback from the audience, look for inspiration from competitors ( not to steal, but to improve). I like to follow popular topics on social media and interpret them for my users. In addition, forums like Quora and industry events are goldmines for ideas. There are many options, but the main thing is to understand your readers.
Semrush helps. I use it to find low hanging keywords, as well as to see what posts from my competitors are ranking well.
I like to look at what competitors are doing and do a hybrid model of all the best things I can take away from each of them.
Content marketing and audience building is a highly tiring job. I am speaking from personal experience.
I have started working on something which solves this problem for me. I am only targeting twitter right now and using AI to automate some of my tasks. This tool will save me almost 1 hour daily.
If you need I can share the tool with you too.
I personally face this situation for my startup. So, to overcome it I personally find it on our competitors or secondary competitors websites or social media accounts
I have a 3 bucket framework, which all revolve around the niche I am trying to be relevant which is AI for me
My content needs to be part of 3 buckets, for me it’s
- How can I help X person use AI - tutorials
- What is happening in AI right now - News
- Demo of cool AI tools and just wow content - astonishing stuff for shares
I always come back to them when I am trying to build content, again I am no where near perfect content creator but this is what the content board looks like and then I have created a custom chatGPT prompt with my best posts and video script combined to fuel into this 3 buckets, though chatGPT is good with the scripts a lot of times I can only use maybe 30-40% of it only.
What is the niche you are creating content for.
I find that our customer give the best content ideas what is mean is this if they ask you a question about something turn that into content.
I’ve been writing social media and emails for clients as a copywriter for the past 3 years, definitely faced some issues with finding new ideas myself…
But what helped me so far is consuming lots of content from industry leaders, and also reading things outside of your niche
For example, I was reading this interesting story of how an entrepreneur made 100K/month reselling Buc-ee’s merchandise from a random website, and I turned that into an email for my client for their coaching program.
Ended up doing really well
How long have you create content for your brand? From the beginning, I often think about my products, target audience and make a monthly plan.
I divide content in many types
- Ever-green content: it’s alway true
- Trend-catching content
- Others: partnership, discounts, minigame, testimonials, etc.
For ever-green content, I conduct keyword reseaching, using some tools like Semrush, Answer the public, and Keyword Tool. Here I can filter all relevant keywords or questions and prior topics following AIDA and team goals.
For more ideas, think about customer behaviors in that month yourself before using tools like Google Trends.
Look out for relevant News for your industry and post your thoughts about it .
Google Trends, Quora, Google Analytics
I’m in the groove of creating daily videos, and I’ve found that repeating the same content build repetition . So, I’ve decided to focus on one topic or type of video and create a hundred of them. Currently, I’m at video number 12, and I’m thrilled to see some traction building up. If you’re on the lookout for fresh content, consider generating a list of 30 questions related to your industry. Start with 10 that are beginner-friendly, followed by 10 that delve into medium-level intricacies that the average person might not know. Lastly, throw in another 10 about aspects of the industry you don’t particularly like. This diverse approach can keep your content engaging and appeal to a broader audience."
Here’s a link to my last video on YT that has 2500 views In 48 hours “IS IT A DEAL” Ep 2