So, about a month ago I started a company and just last Tuesday we launched our B2C edtech web-app. The results so far after throwing $1800 into Google Ads:
- 450 signed-up users
- 120 users solved 8 questions in free-trial (no credit card required).
- 16 users created 20 checkout sessions on Stripe.
- 2 paid user from U.S, pay by LINK, 1 user failed to make a payment after 1 hour - recorded by Stripe.
- The other 13 users? Ghosted us after creating one or more checkout-sessions.
Our product is really really good technically, also the price is cheaper than the market price from 5-10 times, but the final conversion is really worrisome even the students seem to be highly interested in our app by time per sessions, rate of solving 8 questions (which takes around 15-30 minutes).
I would like to ask whether the conversion from checkout sessions to paid users is normal or something fishy with the payment? Also, where I should go from here, I am very very technical but much less experience in growing and pushing sale.
Thank you,
If you have good activation -> conversion should be in single digits at least . Look for benchmarks from Lenny here. Of course edtech is a tough category - is it towards adult education or children’s ?
Do you have email follow ups setup for folks who clicked on checkout but didn’t complete?
Checkout -> paid (should be 25%+) unless you have something broken ATM. Share a screenshot of checkout in case you need detailed feedback on what could be amiss?