Hi, I want to know from first hand experience, what your business is, where you’re located and if you think knowing spanish has played a role in capturing your clients, thank you!
For me, its essential but I still cant speak fluently.
If your target clients speak Spanish then it would be vital. In my country it would be an unused skill as Spanish speakers are very low in number.
But, if you do need to learn the language to do business you need to be extremely fluent. Broken Spanish wont sell products. Being able to share a joke or some pun that works in the language might.
Midwest US and it’s not important at all.
Depends on what your business focuses on. I deal in corporate behaviors but if I wanted to market myself to a Spanish speaking corporation I would have to brush up on my Spanish.