Hi, I’m hoping to get feedback on why I’m not getting any sales for my new product. I got a really good response when I took it to events, but now that I’m trying to sell, it - nothing. 😥 Click through rates are 6-7% for FB ads and 1-2% for Instagram and TikTok. I’m using Shopify. Any suggestions? Is it just the product, or is there a way to salvage this?Website is www.kittyscapes.com. Thank you!
Did you make a good market analysis, competitor analysis and some interviews?
If you did it and you got some good response then the problem is either the communication or the marketing.
The website looks quite bad tbh but is not even the worst I have ever seen, for the marketing what did you do?
There’s no other product that does the same thing, so no direct competitors to study. But I looked at things like the numbers of subscribers (hundreds of thousands) for YouTube channels that make videos for cats - they get millions of views. So the market is there, as far as I can tell. Then I went to cat expos and talked to people. So far for marketing I’ve used FB, IG, and TikTok. But I just stopped running them for the moment, though, because I feel like they’re wasted money until I address whatever the underlying issue is.
So, first of all, the number of views doesn’t imply the market size but rather the overall interest. You might not have a direct competitor because you have more features but there are already a bunch of other cat tree shops, do you know their market size? Have you analyzed them? Facebook, IG and ticktock are good, but you need to have a profile of the buyer and then target them.
I’m telling you this because I’m also developing a new product and even tho you might not have a direct competitor you will always have a competitor.
An interesting example is the example of the bookshelf. You might think that the competitors are only the bookshelf manufacturer but also the kindle and the library are competitors.
You should always think on a greater picture.