everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
Our brains are wired to avoid discomfort and this how Spa’s earn $. It’s so easy to sell on the grounds of fun and pleasure cuz no one consciously wants to say “no” to them. No one NEEDS a Ferrari but it’s fun and sexy.