everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
Needless to say, Coke and other soda companies also spend enormous sums on advertising for the exact purpose of creating the cravings they intend to satisfy. It’s a bit like that Homer Simpson quote about alcohol being "the cause of, and solution to, all of life’s problems.”